Making 16 AI Ads + AI Video Ad Swapping With Higgsfield Ads Studio

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Original language: English

Original video: Making 16 AI Ads + AI Video Ad Swapping With Higgsfield Ads Studio · Channel: AI News · 05:31 · Watch on YouTube

Topics: AI developer tools, AI content generation

Summary

The video demonstrates Higgsfield Ads Studio by creating a sample ad pack for the fictional robot-clothing brand Robo Robes. It walks through setting up an editable brand kit, adding products, and generating 16 static ads, with a preview of their different messaging angles. It then shows how Ad Multiplier can adapt a preset video using reference images and either general prompts or hook and call-to-action editing. The video also highlights credit previews and the history tools for reviewing generated work.

Key points

Ads Studio offers Static Ads and Ad Multiplier, and can be accessed through the Higgsfield plugin for ChatGPT or the Higgsfield.ai website.
A brand kit can be created manually or generated by analyzing an existing website; its details remain editable and are saved for future ads.
The brand kit setup includes the brand name, logo, color palette, selling points, aesthetic, font, audience, and a description.
Products can be added with details such as name, description, price, audience, and selling points; up to 10 products can be selected in a batch.
The demo generates four ads for each of four products, for 16 ads total, and previews a cost of 64 credits before generation.
The static ads vary their messaging angles, focusing on a benefit, a problem, or a situation rather than only changing the background.
Ad Multiplier can start from an existing video or a preset and supports up to 20 reference images.
Video editing offers either a general prompt or hook and call-to-action editing; only one mode can be active at a time.
Video generation offers 480p, 720p, and 1080p quality options, with a live credit quote shown before generation.
The history tab lets users review generations in list or grid view and filter them by dates, likes, and other options.

Chapters

Start	Chapter	Summary
00:04	Introducing Ads Studio and setting up a brand	The video introduces the Robo Robes demo and explains how to access Ads Studio and create an editable brand kit.
01:42	Adding products and generating static ads	The demo adds products, selects the number of ads, reviews the credit cost, and generates static ad variations.
03:21	Reviewing ad angles and using Ad Multiplier	The video compares the static ads’ different messaging angles and sets up a video using a preset and reference images.
04:27	Editing, generating, and reviewing video variations	The demo explains the video editing modes and quality options, then compares the output with its preset and shows the history filters.

Quotes

Static ads and video variations in one place built in one sitting. — 00:04

And the best part is that the whole brand kit is editable. — 01:42

we can generate up to 20 ads per product if we want. — 02:46

one sells the benefit, one sells the problem, and one sells the situation — 03:21

you can only use one of them at a time. — 04:27

Concepts and entities

Higgsfield Ads Studio, Static Ads, Ad Multiplier, Robo Robes, ChatGPT

Full transcript (original language)

00:04 This casual robe lets robots move freely while staying protected with foam right where the joints pinch. Here’s a full ad pack for a brand we made up. Static ads and video variations in one place built in one sitting. That’s Higgsfield’s Ads Studio with two tools, Static Ads and Ad Multiplier. So today on AI news, we’re showing how to use it to create ads for our own brand, Robo Robes, plus its 12 key capabilities on screen as we go. So first, to get it set up, you can either

00:35 do it inside of Chat GPT with the Higgsfield plugin, or else you can just click the link below and use the Higgsfield Ads Studio directly from the Higgsfield.ai AI website, which is what we’ll do, by clicking here on create ads, which takes us to the Ads Studio, where we’re asked for either an existing website to analyze and generate the brand kit, or else just create the brand kit manually. So, because we’re creating our brand from scratch for this video, we’re going to click create brand kit manually, which takes us to this page

01:09 with a form where we will enter in our brand name as Robo Robes and attach to the logo. Plus, we can choose our color palette as well as link the website if you have one. But now, let’s go to the selling point section where we’ll fill out five separate selling points to see what we get. Then we add our aesthetic description and choose our font that will be displayed in the ads. We’re also going to describe our audience so that Higgsfield Ads Studio knows who these ads

01:42 are for. And at the bottom, we will enter a description. Then before we proceed to the next step, we’ll just review once more. And the best part is that the whole brand kit is editable. So you can fix any fact, color, or tone of voice before generating. And it’s saved for every future ad. So let’s just click continue. Now either add a link or upload products to be used to create the static image ads. For example, we’re going to use this robo.

02:13 And we just enter in a product name and description, the price, audience, and selling points. Then we click create where we have the option to select up to 10 products in a batch. So we chose to just add three more here. Then click continue. Next, we’re asked how many ads per product should be generated where we can generate up to 20 ads per product if we want. But we selected four for each in this demo, which is 16 in total. And before we even generate anything, we can

02:46 see exactly how many credits we’re going to spend with this output, which in our case will be 64 credits. And we’ll click generate ads. And now we can see the chat interface has appeared for chatbased iteration where we can atmention products, add references, explore new ideas, and more. And here we can see Ad Studio’s organized workspace and cost preview. So let’s look at three of the static ads it made. Starting with the casual robe ad, which leads with the

03:21 benefit of moving freely and staying protected with foam right where the joints pinch. Then the thermal robe ad leads with the problem being the heat which wrecks the bare robot without it. And next, the Aquarbe ad sets up a situation of harsh seas on a working shift, suggesting that this suit gets the robot through it. So these ads don’t just change the background, they actually change the message as well, where one sells the benefit, one sells the problem, and one sells the situation, giving us three different

03:55 angles to test with. But now that we have our ads, we can proceed to the ad multiplier tool, which lets us start from existing video or a preset video. So in this case, we’re going to choose one of the presets where we can also crop and trim the video and preview it before confirming. And for our reference images, we used just three, but you can use up to 20 images, which can be pulled from your uploads, generations, liked, or AI influencer tab. So, we uploaded

04:27 our character, environment, and product, the Robo Robe. And there are actually two editing modes here with the first being the general prompt mode where you can describe creative changes. Or the second editing mode is for changing the hook and call to action. But just note that if you turn on the general prompt, it will turn off the hook and CTA mode or vice versa. So, you can only use one of them at a time. but we just went with a general prompt for ours. Now, just

04:57 select your video quality, either 480, 720, or 1080p. And each of these will show you the live credit quote on the generate button before you press it. So, we’re going to click generate. And here’s what we got. But let’s do a sidebyside comparison of the preset that we used and our output. So, we see it changed the character, clothing, and environment while it transferred character movements and camera angles seamlessly. And after you’ve made some generations, you can also use this history tab to view everything in a list

05:31 or grid. Or you can filter through it using dates, likes, and more. And that’s how you build a full ad pack for a brand in one sitting. This casual robe lets robots move freely while staying protected with foam right where the joints pinch. So, click on the link in the description below to open up Higgsfield Ads Studio and enter in your website or your best video ad so that you can build your next set of ads to test today.