Runway Dev for Fashion Brands | Runway

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Original language: English

Original video: Runway Dev for Fashion Brands | Runway · Channel: Runway · 06:45 · Watch on YouTube

Topics: Enterprise AI applications, AI developer tools, AI content generation, Model inference and optimization

Summary

The video demonstrates how Runway Dev can support a fashion brand workflow, from turning a sketch into garment renders to creating product images and campaign videos. It shows how to define fabric, views, colorways, and product-shot settings, and explains model routers for choosing models based on quality or cost. The workflow also includes generating virtual models, placing products in studio or real-world scenes, and customizing video motion. Finally, it shows how generated assets can be integrated into a product or web app through the Runway Dev API, using model routers and Recipes.

Key points

A garment design can start from an uploaded sketch or one generated from text.
Fabric references or written descriptions can guide the garment render, along with requested views such as front and back.
Model routers select models according to configured rules, such as prioritizing quality or choosing the cheapest option for drafts.
Router configurations can set generation caps and determine which models are eligible.
The jacket can be used as a reference to generate colorways and patterns, with preview and quality options.
Runway Recipes are built endpoints for specific use cases; the video uses the product campaign image recipe for product imagery.
Brands can use photos of their own models or generate virtual models, then customize product photography settings such as backdrop color.
Product images can be turned into videos, with customizable movement and camera settings.
Models and products can be placed in real-world locations, and the resulting assets can be integrated into a product or web app through the Runway Dev API.

Chapters

Start	Chapter	Summary
00:00	From sketches to garment renders	The demo introduces the fashion workflow and shows how to start from a sketch, specify fabric, and generate front and back views.
01:34	Model routers and garment variations	The presenter explains quality and preview routers, their configuration, and generating jacket colorways.
03:09	Product imagery and virtual models	The demo creates product detail imagery with Recipes and shows how to use real or generated models for product photography.
04:41	Videos, real-world scenes, and API integration	The presenter turns product imagery into videos, places a model in a Paris scene, and describes integrating assets through the Runway Dev API.

Quotes

With Runway Dev, you can create a full fashion stack for your brand — 00:00

a model router is a feature on Runway Dev that allows you to select the right model for your job based on your rules. — 01:34

Recipes are Runway built endpoints that deliver best-in-class outputs for specific use cases. — 03:41

all the assets that we have generated could have been directly integrated into your product or web app with Runway Dev API. — 06:13

Concepts and entities

Runway Dev, Runway, model router, Runway Recipes, product campaign image recipe, Runway Dev API, MCP, Agent, skill

Full transcript (original language)

00:00 With Runway Dev, you can create a full fashion stack for your brand from garment design from a sketch to product imagery and campaign materials. Here’s how. This app has been created to showcase some cool capabilities that fashion brands can benefit from, including designing a new garment from a sketch, and uh generating product imagery, both images [music] and videos, in studio or on location. It all starts from a sketch, right? Uh in case you do not have one, you can

00:30 generate it uh with a simple text-to-image flow like this. And if you do have a sketch, you can simply upload it and start from it. So, now we’re going to turn that sketch into a final product render. So, how to do it? Um if you have any references of what the fabric should look like, you can upload them. Otherwise, uh simply describe them in your own words. That also works, uh like I did here. >> [music] >> And um also, tell about the view. What

01:01 do you need? Here, I needed uh one photo from the front and one from the back. So, here they are. And what’s interesting is how to make these. So, uh this is the prompt I used, and as you can see, all the inputs have been aggregated into that uh final prompt. And one other super interesting thing is the config ID fashion quality. So, what is it? It’s a model router configuration, and as you can see here, I have two. [music] So, a model router

01:34 is a feature on Runway Dev that allows you to select the right model for your job based on your rules. So, here I have two, one optimized for quality that picks the best model available regardless of the cost of anything else. And [music] here I have a preview router that will select the cheapest model so so you know, I can draft and iterate before [music] covering uh full all my credits. So, let me show you how to make these. So, you go on Runway Dev and for instance,

02:07 this is my configuration for fashion quality. So, you can set a cap for a video generation, an image generation, or audio generation. Here, I didn’t input any because I simply want the best quality and obviously, I optimize for quality to get the best model. And finally, you can decide whether a model is eligible or not. So, it looks like this, obviously. And yeah, this is it. Going back to the app, we can now

02:37 generate a few variants of our jacket. So, let’s go and make some colorways and patterns. Here, the jacket is used as a reference and now we can make a new swatch. Here, we can define whether we want to make a color, a pattern, or a pattern in a color. Here, for the sake of this example, I’ve decided to make just two new colors. And these are the results. So, again, I can choose whether I want

03:09 just a preview to try this idea or the best quality once you have iterated on [music] the draft. And I have a few more options, ratio, quality, and image count, >> [music] >> but here are the results and again, you can see the full prompt here. Now, it’s time to turn our jacket into real PDP imagery. So, here we have our jackets as inputs and we can define the type of shot that we want and the view.

03:41 And of course, if we have any brand references of what a product shot should look like, you can simply add them here and these are the final results. So, to generate them, we used Runway Recipes. Recipes are Runway built endpoints that deliver best-in-class outputs for specific use cases. So, in that case, we used the product campaign image recipe. Now, we can also generate a few more images and videos that need a

04:11 model. So, if you have your own model, you can simply input a few photos, but if you do not have one, you can also generate one, a virtual digital one, obviously. So, these are examples of models I generated myself. And now, I’m going to use these models with my products to generate cool product photography. So, again, a lot of settings here just to show you what you can customize, even the backdrop color. And in the end,

04:41 you get images like this. [music] So, the model with our product plus others from the brand. And you can even turn these into videos. So, I have this one here. Uh So, here the the model rotates. And I have another one with another model and another product. Here, the hand in the pocket and then a quick uh >> [music] >> turn. And obviously, for the final part,

05:11 you can get your model out of the studio in real life, in a real location. So, here I set my model in Paris crossing crosswalk. So, this is it. And I love this photograph, so I’m going to reuse it as an input for my video here. So, this is it. And um So, you can define the movement that you want, the camera movement,

05:41 pretty much everything. Here, I chose to use a custom movement. So, this is the prompt I used, and this is what I got. And I love it. Uh so, again, uh you have pretty much the same parameters as before, so you can choose a ratio quality, um the type of uh optimization that you want, whether you want audio or not, uh the length. This is very flexible, and

06:13 uh this adapts to your needs, basically. The best part is that all the assets that we have generated could have been directly integrated into your product or web app with Runway Dev API. So, to do that, uh simply go to Runway Dev and click on quick start to hand it to your agent. Your agent will uh download the skills that we have set up and connect to the Runway Dev MCP to access your [music] Runway Dev account and have all the context it needs uh to scaffold the

06:45 best integration using model routers and recipes have we’ve seen it.