COMO PRECIFICAR SEU SOFTWARE: 7 AGENTES DE IA FAZEM A CONTA POR VOCÊ

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Original language: English

Original video: COMO PRECIFICAR SEU SOFTWARE: 7 AGENTES DE IA FAZEM A CONTA POR VOCÊ · Channel: Sandeco · 09:41 · Watch on YouTube

Topics: AI agents, Software engineering with AI, Markets and economy

Summary

The video introduces Reversa Pricing, a team of seven AI agents designed to help determine how to sell software and how to price either custom work or a software product. The workflow asks about the project and the developer’s pricing profile, and can research market rates when needed. For products, it calculates the number of paying users required to cover costs or reach an income goal; for custom services, it estimates feature prices using effort, value, and market scenarios. The speaker emphasizes that the tool reduces guesswork but does not replace professional financial advice or the user’s final judgment.

Key points

Reversa Pricing addresses two distinct tasks: pricing custom software services and pricing software products.
The advisor agent asks six questions and presents five sales models: custom service, license, rental, subscription, and app stores.
The tool can recommend multiple sales models when more than one approach may suit the software.
The profile agent records factors such as market, currency, experience, hourly rate, margin, and tax regime.
The research agent can find local or regional hourly-rate information and reports a range, median, source, date, and confidence level.
The product agent uses running costs, desired monthly income, investment, and payback period to calculate required paying users at different prices.
For app-store sales, the product calculation accounts for commissions using a table with an official source and date.
The size and estimate agents use feature plans and tasks, not source code, to produce three pricing scenarios for custom work.
The estimates are not financial consulting; tax figures are approximate, and product calculations do not model churn, conversion, or payment rates.
The user reviews the results and makes the final pricing decision.

Chapters

Start	Chapter	Summary
00:00	The pricing problem and Reversa	The speaker introduces the challenge of pricing software and presents Reversa Pricing as a way to assess both sales models and prices.
02:09	The advisor and pricing profile	The workflow begins with an orchestrator and advisor that ask about the software, followed by a profile that records how the developer charges.
04:20	Market research and product pricing	The research agent gathers market-rate references, while the product agent calculates the paying users needed to meet costs and income goals.
06:30	Pricing custom services by feature	For custom work, the size and estimate agents use project plans to classify features and produce three pricing scenarios.
08:36	Limitations and summary	The speaker clarifies the tool’s limitations, summarizes each agent’s role, and notes that the final decision remains with the user.

Quotes

I need to separate two things that people confuse all the time. — 01:03

It shows you five ways to sell the software, each with a feasibility score, reason, and risks. — 03:14

Any tool that tells you you’ll have 1,000 or 2,000 subscribers is just guessing and lying to you. — 05:59

you can generate a price before writing a single line of code. — 07:02

The decision is still yours. — 09:07

Concepts and entities

Reversa, reversa-pricing, Advisor, Profile, Research, Product, Size, Estimate, Forward, Sandeco

Full transcript (original language)

00:00 Coding agents have made software creation possible like never before. Today, anyone can build a system, even if it’s a simple one. But I am absolutely certain you have one question: how much should I charge for my software? And there is a second question hidden here as well. Do I sell , rent, or put the software I built in an app store? I’m sure everyone has run into this, right? You charged too little and worked yourself to death, or

00:30 charged too much and lost the client. Today I’m showing you a team of seven Reversa agents that answers these two questions for you. Furthermore, it researches the market—whether you’re selling to a city, a state, or a country—giving you pricing possibilities and explaining why. Want to know more? Then come with me. Hello, how are you? I am Sandeco. I am a professor and researcher in artificial intelligence at the Federal Institute of Goiás and the Federal University of Goiás. I am the creator of Reversa, and if you want to know a little more

01:03 about artificial intelligence, consider subscribing to my channel, turn on notifications below, and if you want to talk to me directly, there’s a link to a WhatsApp group below and I’ll be there to talk to you. Look, before we talk about agents, I need to separate two things that people confuse all the time. The first is how to price a service. For example, someone asked you to build something or evolve a piece of software. How do you charge for that work? Do you charge by the hour, plus taxes and your profit margin? Or the second one is pricing a product you built, software you want to sell to

01:37 those who want to use it? Because then the question changes completely, right? How much can you charge for a license or a monthly subscription? Something like that. And here the math is different, because you have to factor in server costs, store commissions, how many customers you’ll need, and everything else. Most of the software building tools out there only deal with the first part of things, which is simply building it. So, Reversa deals with exactly both things. It starts by asking a fundamental question, which is : how do you want to make money with this? How do you want to sell this

02:09 software? So let’s get started. It’s like this: with Reversa installed, once you’ve already analyzed the project with Reversa, just type/reversa-pricing . This is the main orchestrator of this software pricing team. Initially, it won’t calculate anything; it will look at what already exists in your project, find where you left off, and coordinate the entire pricing process. If you happen to close the terminal, turn off the computer, or something like that,

02:40 just call “reversa pricing” again, and it will know exactly where you stopped in the pricing process, just like “ reversa core.” In the sequence of agents, I consider this one of the most important, as it is a counselor, an advisor, and in this case, it asks six fundamental questions, one at a time in simple language, such as, what kind of software is this? App, web system, internal tool, was it made to order, or is it for many people? Who pays? The individual or the company? Who keeps it running? You or the client? Are there

03:14 monthly server costs? Do you prefer recurring income or a one-time payment? With these answers, what it will do is apply fixed rules. It is not an opinion . It shows you five ways to sell the software, each with a feasibility score , reason, and risks. Custom service, license, rental by period, subscription , and app stores like Google Play, App Store, Microsoft Store, or Steam, for example. And here, man, there is a detail that I really like. It can

03:45 recommend more than one. If your app can go to a store and also be sold by direct subscription, it shows both options, and you choose which ones you want to price. The second agent is the profile. This one is so cool because what happens? It will register how you are going to charge, because you can sell to Brazil or sell abroad, so to speak, right? United States, Europe. It will define the currency, your seniority, that is, work experience, hourly rate, margin, and tax regime. Got it? And this is where Reversa

04:20 separates the two audiences. The first is, do you already know your values, do you know your rates, the hourly price you charge? If you don’t know, would you prefer the agent to research the market for you? Because experienced people already know their price, but those starting now who have never charged anything, how would you know how much your work is worth per hour, right? So, Reversa does this online research and brings the pricing, the hourly rate for you, of how much your work costs. That is really cool, man. Then, in search mode, the third agent comes in, which is Research. It is the

04:52 only one on the team that goes online to look for hourly rates for your experience. It starts with your city, then it can look at your state or a specific country, okay? Whichever you define in your conversation with Reversa. Then it will return a range between the minimum and maximum and the median, with source, date, and confidence level. It will never save anything on its own, because you see the range, confirm the value, and decide yourself how much you want to use. And everything that enters your profile is marked by its origin: typed by you, researched, or the default,

05:26 right? Later on, in the final pricing, the estimate will indicate whether the number came from external research, a default, or when you simply set the value you wanted for your hourly rate. Got it? This happens so you can review it before sending the proposal, because Reversa will write a nice PDF proposal for you. So, let’s suppose you chose to sell it as a product. Then the next agent to be used will be Product. And I want you to pay close attention to what this agent does not do. It does not predict how many customers you will

05:59 have. Any tool that tells you you’ll have 1,000 or 2,000 subscribers is just guessing and lying to you. Got it? What it does is exactly the opposite. It asks: “How much does it cost to keep this software running per month? How much do you want to earn per month? How much did you invest, and in how many months do you want to recover it?” Then it sets up a price scale that can come from research on products similar to yours or from three to five prices that you can suggest yourself. And that is where it answers the right question.

06:30 For each price, how many paying users cover your costs? How many do I need to reach the goal I defined? If you are listing it, for example, on an app store like Google Play, it will deduct the store’s commission, which comes from a table with an official source and date, never from memory. Got it? It will do the research exactly where it should be done. Continuing now, if you chose a custom service, then my friend, the path will be different, okay? We will use the Size and Estimate agents. These two work by feature, okay? And

07:02 they read the planning that the cycle of Reversa’s Forward agent generated, is that clear? So, we need requirements , a plan, and tasks for it to generate everything for you, okay? So they don’t read code; there’s no need to read the code. What it actually needs to price things is to understand the structure of the feature you’re creating. That’s cool, you know why? Because it means you can generate a price before writing a single line of code. The size agent, what does it do? It counts the tasks, questions, and the

07:33 depth of the plan and classifies the feature by size, like those T-shirt sizes, you know? S, X, right? XXL, S-M-L, something like that. with a risk adjustment, you know? And it is totally deterministic, all right? It is exactly how you put it in the input, it will come out the same way. Now, the Reverse estimate agent does the following: it crosses that with your profile and delivers three possible scenarios, never just one number. It will deliver the effort, which is the hours times the rate you’re charging, plus tax and

08:05 margin. Then the value, which will be 10 to 30%of what the feature will generate for the client in a year, will also take into account the market, the reference rate of your country, and your experience, okay? And here is a simple reading rule. If the client has a clear return, the value scenario leads and the effort will be minimal. If not, then effort is the floor and the market is the reference. All right? Now, folks, let’s set some honest limits regarding the reverse pricing

08:36 agents. The first thing you have to understand is that this is not financial consulting. The tax is an approximate reserve that is effectively validated by your accountant. All right ? The market table is static and the research depends on public sources on the internet. That’s why every number comes with a source, date, and confidence level. The return the client declares is not validated. All right? And the product calculator does not model churn, right? Conversion, or payment rates. What the team actually

09:07 does is take the guesswork out of it, okay? That empty guessing regarding price is completely out of the conversation. Instead of saying, “Oh, I think it’s worth 10,000,” you say, “At 10,000, I cover the cost with so many clients.” All right? So this one is a little different. The decision is still yours. So, to sum it up, guys, the advisor decides how it will be sold. The profile registers how you charge. The research looks up what you don’t know, the product will calculate and say how many clients the price requires . The size and the estimate will price

09:41 each feature in three specific scenarios. All of this in a single command called slash reversa pricing and the rest is just talk. I am Sandeco , I am the creator of Reversa and Reversa is completely open source and is on NPM, where you can download it from the link in the description below. If this video helped you, leave a like, subscribe to the channel and tell me in the comments if you sell, rent or offer your software by subscription, alright? I hope you enjoyed this video. A big hug to you and see you next time.